SEO Courses
Upcoming speaking events:
Win with Local Search: Using SEO to get noticed for your local business
4/20/23
Leverage free tools like Google My Business and Google Maps
Learn how to get found by Google searchers in your area. We’ll explore the steps you need to take to optimize local search for your business. With a few free, easy steps, you can show up on Google Maps, show up on page one of Google search results, and bring more traffic to your brick-and-mortar location.
Learning outcomes
How to use Google My Business to show up on Google Maps
- How to use local search terms throughout your website
- How social media and other free platforms can boost local visibility for your business
Getting Started with Search Engine Optimization: SEO basics to boost your business's bottom line
Dec 1, 2022
Getting found on Google can mean the difference between your business’s succeeding and stagnating. We can help you optimize your business website so that you get found by Google searchers with needs targeted to your products and services. We’ll look at both on-page SEO – what your website visitor sees – and off-page, behind the scenes essentials. These give Google everything it needs to put your site in front of the right Google searchers. Once you are getting visitors to your site, you can show them how your products and servcies fulfill their needs, increasing their satisfaction and your bottom line.
Learning outcomes
- Learn what SEO is and why it is important for your business
- Learn how keywords work and how to use them
- Learn on page and off page techniques to boost SEO
Coming soon:
Get Found by the Right Google Searchers
- Length
- Price
- Course Type
- 8 weeks
- $169.99
- Business
SEO does not have to be difficult, but getting it right is the difference between increasing your client base and simply treading water with your website content.
After years of running an enterprise-level, million-plus-dollar-a-year-budget, SEO content-producing machine, we are bringing our expertise to small businesses and non-profit organizations.
We have broken the content creation process down to a science. Now you can get access to that process to create your own SEO marketing plan.
Course content
- Overview of search and Google algorithms
- Terms, definitions, and acronyms
- Debunk the myth that SEO is hard
- Website vs digital landing page
- Local search hacks for immediate gains
- Word count and Google crawls
- Define your ideal customer
- Determine their pain points
- Brainstorm topics for you to relieve those needs
- Determine your goals (what does “convert” mean to your business)
- How often to post
- Plan for the year, the quarter, or the month
- Dial in your topics for maximum reach and impact
- Keyword research
- Evaluate your competition
- Craft your title and subheads
- Determine the ideal word count
- Overview
- Outline
- Meta description
- Article text
- Words sell but images keep readers engaged
- Free and paid image sources
- Formatting your text with the future in mind
- Links and link building
- Analytics and tracking
- Review, revise, repupose old content
- Redirects and updates
- Troubleshoot tech issues
- Recap
