How to get found by the right Google searchers


SEO does not have to be difficult, but getting it right is the difference between increasing your client base and simply treading water with your website content.

After years of running an enterprise-level, million-plus-dollar-a-year-budget, SEO content-producing machine, we are bringing our expertise to small businesses and non-profit organizations.

We have broken the content creation process down to a science. Now you can get access to that process to create your own SEO marketing plan.

About This Course

  1. Overview of search and Google algorithms 
  2. Terms, definitions, and acronyms 
  3. Debunk the myth that SEO is hard
  1. Website vs digital landing page
  2. Local search hacks for immediate gains 
  3. Word count and Google crawls
  1. Define your ideal customer
  2. Determine their pain points
  3. Brainstorm topics for you to relieve those needs 
  1. Determine your goals (what does “convert” mean to your business)
  2. How often to post
  3. Plan for the year, the quarter, or the month
  4. Dial in your topics for maximum reach and impact
  1. Keyword research
  2. Evaluate your competition
  3. Craft your title and subheads
  4. Determine the ideal word count

About This Course

  1. Overview
  2. Outline
  3. Meta description
  4. Article text
  1. Words sell but images keep readers engaged
  2. Free and paid image sources
  1. Formatting your text with the future in mind
  2. Links and link building
  1. Analytics and tracking
  2. Review, revise, repupose old content
  3. Redirects and updates
  4. Troubleshoot tech issues

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