SEO Courses

Upcoming speaking events:

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Join us for a lunch and learn on the 3rd Thursday of the month at noon PST. 
Get details for each session and register for free with this link:

Getting Started with SEO to Boost your Business's Bottom Line

November 16, 2023 12:00pm PST

How to Audit your Website for SEO and Make Some Simple Moves to Get Found on Google

January 18, 2024
12:00pm PST

Blogging for SEO to Boost Your Business's Bottom Line

February 15, 2024 12:00pm PST

What to Know Before You Hire an SEO Expert

March 21, 2024 12:00pm PST

What are SEO Keywords and How Do I Find Mine

April 18, 2024 12:00pm PST

Optimizing Website Images for SEO

May 16, 2024 12:00pm PST

Getting Started with SEO for Your Business Website

June 20, 2024 12:00pm PST


July 18, 2024 12:00pm PST


August 15, 2024 12:00pm PST


September 19, 2024 12:00pm PST


October 17, 2024 12:00pm PST


November 21, 2023 12:00pm PST

Coming soon:

Get Found by the Right Google Searchers

SEO does not have to be difficult, but getting it right is the difference between increasing your client base and simply treading water with your website content.

After years of running an enterprise-level, million-plus-dollar-a-year-budget, SEO content-producing machine, we are bringing our expertise to small businesses and non-profit organizations.

We have broken the content creation process down to a science. Now you can get access to that process to create your own SEO marketing plan.

Course content

  1. Overview of search and Google algorithms 
  2. Terms, definitions, and acronyms 
  3. Debunk the myth that SEO is hard
  1. Website vs digital landing page
  2. Local search hacks for immediate gains 
  3. Word count and Google crawls
  1. Define your ideal customer
  2. Determine their pain points
  3. Brainstorm topics for you to relieve those needs 
  1. Determine your goals (what does “convert” mean to your business)
  2. How often to post
  3. Plan for the year, the quarter, or the month
  4. Dial in your topics for maximum reach and impact
  1. Keyword research
  2. Evaluate your competition
  3. Craft your title and subheads
  4. Determine the ideal word count
  1. Overview
  2. Outline
  3. Meta description
  4. Article text
  1. Words sell but images keep readers engaged
  2. Free and paid image sources
  1. Formatting your text with the future in mind
  2. Links and link building
  1. Analytics and tracking
  2. Review, revise, repupose old content
  3. Redirects and updates
  4. Troubleshoot tech issues
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