Search engine optimization (SEO) is an ever-changing landscape with new challenges and hurdles for businesses that want to expand their reach online. Historically, Google had one major update every year or so, plus a small update once or twice a year. Micro updates may have happened on a daily or weekly basis but those did …
5 SEO Trends for Small and Medium Sized Businesses in 2025 Read More »
Why should I care about local SEO for my business? If you don’t think local search matters to small and medium-sized businesses, just take a quick look at the numbers: 46% of all Google searches have local intent per Search Engine Roundtable 29% of all Google SERPs contain “local pack” in the results per RankRanger …
Although it’s not considered an SEO tool in the industry, every SEO pro knows that Google My Business (GMB) can positively impact local SEO for your business. Let’s take a look at why you should add Google My Business to your marketing efforts. You can even add GMB posts and updates to your social media …
Why You Should Use Google My Business for a Local SEO Boost Read More »
When I talk with clients about keywords, our conversation can quickly get confusing. We start out straightforward: Explore your business, your customer base, and the way you solve problems for those customers. But how do we distill that information so Google understands it? Our goal is to have Google serve up your website content to …
How to Find the Best Keywords for Your Business Website Read More »
Google has announced that Universal Analytics is being phased out and will no longer be supported at the end of June 2023. What’s taking its place? Google Analytics 4 (GA4). GA4 is already up and running. But the kicker is that you can’t simply upgrade from UA to GA4. You need to create a brand …
It’s Curtains for Google Universal Analytics (UA) Read More »
Not-for-profit organizations have a unique struggle when it comes to ranking in the search engine results pages (SERPs). You need to get found by searchers who need your services, but you also need to reach and resonate with supporters. How do you balance these two dramatically different groups when you craft your SEO website strategy …
Choosing the best keywords for your online content is vital to the success of your SEO strategy. Here some of tips for the best way to choose keywords for your website.
Monthly tips and tricks right in your inbox