Content Strategy

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Why You Should Use Google My Business for a Local SEO Boost

Although it’s not considered an SEO tool in the industry, every SEO pro knows that Google My Business (GMB) can positively impact local SEO for your business. Let’s take a look at why you should add Google My Business to your marketing efforts. You can even add GMB posts and updates to your social media …

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How to find the best keywords for your business website

How to Find the Best  Keywords for Your Business Website

When I talk with clients about keywords, our conversation can quickly get confusing. We start out straightforward: Explore your business, your customer base, and the way you solve problems for those customers. But how do we distill that information so Google understands it? Our goal is to have Google serve up your website content to …

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